How to get your Google review link, and turn it into a QR code

What a Google review link is

It is a normal web address that takes a customer straight to the review form for your listing on Google Maps and Search. Without it, they have to search for your business, scroll to the reviews and find the right button, and many give up. With it, they tap, pick their stars and write a sentence.

The link works on phones and computers. Customers need a Google account to post a review, and Google says accounts using a non-Gmail email address work too.

Method 1: from your Google Business Profile

If you have claimed your business on Google, this is the official route.

1. Sign in to the Google account that manages your business.
2. Search for your business name on Google, or go to business.google.com, so your Business Profile opens.
3. Look for the option to get more reviews, usually labelled Ask for reviews or Get more reviews.
4. Copy the link Google shows you. Some profiles also offer a ready-made QR code or share card.

Method 2: build it from your Place ID (works for any listing)

Every place on Google has a Place ID, and a review link can be built from it in this format: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. You do not need to look up the ID yourself.

Use our free Google review link generator: search for your business, and it gives you the link and a print-ready QR code. It works whether or not you have claimed the listing.

Test the link before you print anything

• Open the link on your own phone. You should land on a form with your business name and a row of stars.
• Try it signed out and signed in. Signed out, Google will ask the customer to log in first, which is normal.
• Check the business name and address shown are yours. Search results can include similar-looking listings.
• If you will print a QR code, scan the printed version on at least two different phones before you order a batch.

Common problems

The link opens the business page but there is no review box

This usually means the person is not signed in to Google, or the listing is a type that does not take reviews, such as some service-area setups. Ask them to sign in and try again.

I do not have a Business Profile

The Place ID link still works. But claiming your profile is free and lets you reply to reviews, report fake ones and edit your details, so it is worth doing.

The link is long and ugly

That does not matter if it sits behind a QR code or an NFC card, which is how most businesses use it. For messages, a link shortener you trust is fine, but test the shortened version.

Now put it where customers will use it

A link nobody sees does nothing. The most reliable places are a QR code or NFC card at the till or table, a line in your receipt or confirmation message, and a short follow-up text. Our guide on how to ask for Google reviews covers the wording and timing, and NFC vs QR code review cards explains the two physical options.