Terms of Service

1. Definitions

• Account Holder / you — the business, and the person agreeing to these terms on its behalf, that holds a Dazenga account.
• Business — a physical business location you set up within your account.
• Customer — a member of the public who uses a Dazenga card for one of your Businesses.
• Plan — a paid subscription (currently Starter, Growth or Multi).
• Card — a physical NFC/QR review card supplied by us. It is stick-on: it can be placed on a surface such as a counter or table, or stuck to a surface such as a wall, window or door.
• Feedback — a private message a Customer sends through the “Report an issue” option.
• Partner Programme — the referral scheme described in section 8.

2. Eligibility and your account

• The Service is offered to businesses established in the United Kingdom or the United States. We do not currently accept customers based elsewhere. Prices are shown in GBP for UK accounts and USD for US accounts, and Card delivery differs by country as set out in section 7.
• You must be at least 18, acting for a business, and authorised to bind that business to these terms.
• You must give accurate account and business information and keep it up to date.
• You are responsible for keeping your login details secure and for all activity under your account. Tell us promptly if you suspect unauthorised access.
• One account may hold more than one Business, up to the limit of your Plan.

3. What the Service is — and isn’t

• Dazenga gives each Customer the same page with two options of equal prominence: leave a public review, or send private Feedback. The choice is always the Customer’s.
• We do not write, submit, edit, remove or influence any review.
• We report review redirects — a Customer being sent to your review site. A redirect is not a guaranteed or actual review. We make no promise about the number of reviews, your star rating, search ranking, or any business outcome.
• On plans with the Google features, the dashboard uses AI in two ways. It can draft replies to reviews and Feedback, and each Monday it writes a short weekly summary of how the week went for each location. Both are suggestions and descriptions, not advice: they may be inaccurate or incomplete, so check them against your own dashboard, and read and edit any reply before you send it. You are responsible for anything you send or act on. We do not send a reply on your behalf unless you switch on AI Autopilot (see below). The weekly goals shown in a summary are targets we suggest, not a promise of any result.
• AI Autopilot (Growth and Multi, optional, off until you switch it on) drafts a reply to each new Google review and, for the star ratings you choose, posts it to Google in your name some time later without you reading it first. We run safety checks and hold anything that looks serious, and your first three replies always wait for your approval, but AI can still get things wrong. Autopilot replies are your replies: you are responsible for them, for the ratings you set to automatic, and for pausing it, undoing a reply or replying yourself when something needs it. We do not guarantee that a reply will be appropriate, that it will be sent at any particular time, or that Google will accept it. Replies must not offer anything in return for a review.
• Comeback Vouchers (Growth and Multi) let you hand Customers a voucher for their next visit through one QR code. You decide the offer and you must honour it: a voucher you issue is your promise to your Customer, not ours. A voucher must be a thank-you for visiting and never something offered, or implied, in return for a review. We do not guarantee that a voucher will bring any Customer back or any extra income, and the figures we show (page opens, vouchers claimed and redeemed) are counts, not proof of sales. You are responsible for who you redeem a voucher for, and for cancelling one issued in error. If you set up a staff till, you are responsible for who has the set-up link and the device, and for switching a till off when it is lost or someone leaves.
• A Card routes Customers to the review URL you provide. You are responsible for that URL being correct, lawful, and one you are entitled to use.
• The Service is provided “as is” and “as available”. We aim for a reliable service and will use reasonable care and skill, but we do not warrant that it will be uninterrupted or error-free.

4. Acceptable use

You must not:

• use the Service in breach of the review platform’s policies (for example Google’s) or of UK law, including the Digital Markets, Competition and Consumers Act 2024 and the CAP/ASA rules on reviews and endorsements;
• filter, gate or discourage reviewers based on how satisfied they are, or present the Card only to Customers you expect to be positive — every Customer must get the same two equal options;
• offer money, discounts, prizes or any other incentive in exchange for a review;
• fabricate reviews or Feedback, or misrepresent who you are;
• upload or transmit anything unlawful, infringing, defamatory, or harmful, or submit anyone’s personal data without a lawful basis;
• use Customer contact details for anything other than responding to their Feedback, or issuing and redeeming the voucher they claimed, unless you have a separate lawful basis and have told the Customer. In particular, email a Customer about your other offers only if they ticked the box on the voucher claim page to hear from you, and stop when they ask;
• copy, resell, sublicense, reverse-engineer, scrape, or carry out security testing of the Service without our written permission;
• use the Service to send spam, or in any way that damages the Service or other users.

We may suspend or end your account for breach of this section (see section 11).

5. Your content and Customer data

You keep ownership of your Business information and the Feedback you receive. You grant us a licence to host and process that content only as needed to run the Service. You are responsible for handling Customer personal data lawfully — in relation to Feedback you act on, and to the details Customers give to claim your vouchers, you are a data controller. Our Privacy Policy explains how we handle personal data and the roles each of us plays.

6. Fees, billing and refunds

• Plans: Starter is £25/month (UK accounts) or $32/month (US accounts); Growth is £35/month (UK) or $45/month (US); Multi is £79/month (UK) or $99/month (US). Subscriptions are billed monthly in advance in the currency for your country and renew automatically until cancelled.
• VAT and sales tax: UK prices exclude VAT. We are not currently VAT-registered, so no VAT is added; if we become VAT-registered, VAT will be added to invoices from that point. US prices do not currently include sales tax.
• Payment: taken by our payment provider, Stripe. By subscribing you authorise recurring charges to your chosen payment method.
• Free trial: new subscriptions include a 14-day free trial. Your payment method is charged automatically when the trial ends unless you cancel from your dashboard before then. Payments taken after the trial are non-refundable.
• Failed payments: we may retry. If payment is not made we may suspend the Service and, after a further period, cancel it. Businesses become inactive on suspension; data is retained as set out in the Privacy Policy.
• Changing plans: upgrading to a higher plan takes effect immediately, and the price difference is prorated for the rest of your billing period. Downgrading to a lower plan keeps your current plan active until the end of the period you have already paid for, then switches automatically — we do not give a partial credit or refund for the unused time on the higher plan.
• Cancellation: at any time from your dashboard. Access continues to the end of the period you have paid for; after that your Businesses become inactive. We do not refund part-months.
• Price changes: we may change prices on at least 30 days’ notice by email. The new price applies from your next billing date. If you do not accept it, cancel before then.

7. NFC cards (hardware)

• Cards cost £25 one-time each for UK delivery, or $35 one-time each for US delivery. This includes programming the Card to your Business’s page and testing on iOS and Android.
• UK delivery is by tracked post. US delivery is by tracked international post; any import duty is prepaid by us so you are not charged anything extra on arrival, and delivery may take longer than a UK order.
• You can order Cards at any time from your dashboard; payment is via Stripe.
• Title and risk in a Card pass to you on delivery.
• If a Card arrives faulty or does not work as described, tell us within 30 days and we will repair, replace or refund it. This does not cover damage, loss or misuse after delivery.
• A Card stays configured to the Business it was ordered for. If that Business or your account closes, the Card will stop working.
• Delivery outside the UK and US is not offered.

8. Partner Programme

If you are approved as a partner, the following terms apply in addition to the rest of this agreement.

• Approval: you apply through the site. We may approve or decline at our discretion, and may suspend or terminate your partner status at any time.
• Commission: 30% of the subscription payments we actually receive from a customer you refer, for the lifetime of that customer’s subscription.
• No commission is earned on: NFC cards or other hardware, VAT, refunded, charged-back or failed payments, or your own account.
• Attribution is at customer-account level, on a last-click basis, using the referral cookie and our records, which are final. No commission is due if the customer was already attributed to another partner or already had an account.
• Payouts: minimum £5 (or $5) available balance per currency; commission from a referred customer’s first payment is held for 21 days before it becomes payable, and commission from each payment after that is held for 7 days; you request payouts from your partner dashboard; we pay manually in GBP to the PayPal or bank details you provide, normally within a reasonable period. You are responsible for the accuracy of those details and for any tax due on your commission.
• Reversals: commission is reversed if the underlying payment is refunded or charged back.
• Fraud and misuse: self-referral, fake or incentivised sign-ups, misleading claims, spam, using the Dazenga name in paid search ads, or implying you are our employee or agent — we may withhold or reverse commission and terminate your partner status.
• Changes: we may change the commission rate or Programme terms on notice. Commission already validly accrued will be honoured at the rate that applied when it accrued.
• The Partner Programme does not create any employment, agency, partnership or joint venture between us.

9. Intellectual property

We own the Service, its software, the “Dazenga” name and branding, and the website. While your account is active and your fees are paid, we grant you a limited, non-exclusive, non-transferable right to use the Service for your own business. You may say that you use Dazenga, but you may not otherwise use our name or branding without our permission.

10. Third-party services

The Service relies on third parties including Supabase, Vercel, Stripe, Resend, Anthropic (for AI-drafted replies), Zernio (to connect Google Business Profiles) and, for reviews, Google. We are not responsible for their acts, outages or policy changes. Your relationship with Google and your Google Business Profile is between you and Google.

11. Suspension and termination

• You can stop using the Service and cancel your subscription at any time.
• We may suspend or terminate your account, in whole or in part, with notice where practicable, if: you breach these terms; you do not pay; we are required to by law; or your use creates a security, legal or reputational risk. For serious breaches we may act immediately.
• On termination, your right to use the Service ends and your Businesses become inactive. Your data is handled as set out in the Privacy Policy, including your right to export or delete it.

12. Our liability

• Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything that cannot be limited by law.
• Subject to that, we are not liable for loss of profits, revenue, goodwill, reputation, reviews, ratings or rankings, for loss or corruption of data, or for any indirect or consequential loss.
• Subject to the first bullet, our total liability to you for all claims arising in any 12-month period is limited to the greater of (a) the fees you paid us in that period and (b) £100.
• We are not liable for any failure or delay caused by events outside our reasonable control (section 13).

13. Indemnity and events outside our control

You will indemnify us against claims, losses and reasonable costs arising from your breach of these terms, your misuse of the Service, the review URL you provide, your handling of Customer Feedback or personal data, or content you upload.

Neither party is liable for delay or failure to perform caused by events beyond its reasonable control, including failures of infrastructure or connectivity providers, internet outages, strikes, acts of government, or natural events.

14. Changes to these terms

We may update these terms. We will post the updated version with a new “last updated” date and, for material changes, email Account Holders. Continuing to use the Service after a change takes effect means you accept it; if you do not, cancel.

15. General

• These terms and the Privacy Policy are the entire agreement between us about the Service.
• If any provision is unenforceable, the rest continues to apply.
• A failure to enforce a term is not a waiver of it.
• You may not assign or transfer your rights without our consent. We may assign or transfer ours, for example if we sell the business, and will give you notice.
• Nothing in these terms creates a partnership, agency or employment relationship between us.
• Notices to you are sent to your account email address. Notices to us go to support@dazenga.com or the postal address below.

16. Governing law

These terms, and any dispute arising out of or in connection with them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

17. Who you are contracting with

Mash'al Abdulqadir, trading as Dazenga
166 Hagley Road, Birmingham, B16 9NZ
support@dazenga.com